Uniform Challenge
Develop an integrated uniform system to introduce the four founding
teams of the new United Football league in its Premiere Season - in
advance of development of the team names and identities.

Solution
Inspired by the UFL Shield design and its foundation colors representing
"Green Grass", "Blue Sky" and Silver for Innovation, the uniform is
highlighted by a reference to the dimensional "Arc" of the Shield on the
chest and supporting arcs on the sleeves and pants.

Numbers reinforce the Shield's classic bold typefaces with angled and
dimensional treatments conveying depth and motion. The four designs
work together in a unified branded systems, providing manufacturing
efficiencies while allowing each team to retain its own unique and
differentiated character.

Download the New York Sentinels uniform guideline

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