The UFL exists because of your demand for more football. I, like you, love professional football. I have spent my entire career in professional sports and I appreciate the satisfaction we get as fans of the game.  So why should you tune in or buy a ticket to a UFL game when so many others have tried and failed? What makes the UFL so different?  Well, these are all good questions. These were the same questions I posed to myself before venturing into this journey.

First and foremost, there is an insatiable appetite for professional football in our society. Pro teams have fiduciary capital in their markets. By that I mean a city's reputation is often inextricably interwoven into the success or failure of its pro teams. I know when I first arrived in Jacksonville (where I served as VP of Football Operations for the Jaguars) that the city was just a "sleepy bedroom" community. Almost overnight, the success of the Jaguars helped place Jacksonville on the map.

Second, there are some tremendously talented players, who by luck of the draw (or in this case the College Draft), never get their "due" in the National Football League. We only discover these players (i.e. Tom Brady, Tony Romo, Kurt Warner, etc.) as the result of an injury of the primary starter. Again, drawing on a Jacksonville reference, we signed a third-team quarterback from Green Bay named Mark Brunell back in 1995.  At the time, Brunell was the third-string QB on the Packers' roster with almost no, or limited, playing time.  However, as the starter for the Jaguars, Brunell helped guide our franchise to two AFC Championship appearances in only the first five seasons. He also made the Pro Bowl three consecutive years in a row. Stories like these go on and on. Our league will provide these "expansion team" opportunities for so many talented NFL players who can only "wait and hope" for their turn. These players deserve an opportunity to demonstrate their talents. We hope to provide the vehicle for so many of these sleeper superstars to stake their claim as true champions.

Third, it's just for the love of competition of football games. I love the coaches working all hours of the night game-planning and preparing their teams for battle. I love the camaraderie of the players who come in as strangers and quickly become "teammates" willing to combine their individual gain for the benefit of a team. I love the physical contact on game day when these modern day matadors don the equipment and do battle within the sportsmanship of the game. I love the life lessons that football teaches us about teamwork, about preparation, about believing in a common goal, about discipline, about duty, about honor, about overcoming fear, about laying it all on the line, and about getting back up off the ground when you get knocked down.

Fourth, the UFL makes sense because it is played in the fall when people traditionally want to watch pro football. Other spring leagues have failed to maintain a consistent viewing audience. We believe (and our television partners concur) that playing in the fall on Thursday and Friday nights provides the widest audience of professional football fans.

Fifth, the UFL will provide affordable, accessible sports entertainment. Did you know that 50% of people who consider themselves “die-hard” NFL fans have never and will never see a live professional game?  We want to change this statistic by going to some cities that don’t have professional football and price our tickets where families can afford to attend.

Finally, and perhaps the main reason that I believe the UFL will succeed is that it is based upon you, the fan. The "U" in the UFL is really intended to address "you." We will be offering an IPO structure where fans get to own a piece of their team.  This isn't a cosmetic stock certificate but real shareholder equity.  Our fans will be instrumental in selecting our team nicknames.  On controversial decisions, like whether or not to bring Michael Vick into the UFL, we will rely on online fan-voting on our official website. Fans will influence some of the innovation in rules that we will employ (i.e. field goals over 50 yards are worth 4 points). We will use technology to bring the fan closer to the game. The coach-to-QB communication system is designed to bring fans right into the huddle and on the line of scrimmage. You'll get an opportunity to follow your team into the locker room at halftime to finally get the true behind-the-scenes footage never shown before.

So, why will the UFL succeed? Because of you, the fan. Unlike other leagues that failed because of greedy owners, gimmicks, or mediocre talent, the UFL will field a world-class product. Most importantly, our success depends upon you - and I wouldn't bet against you.